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Australasia's Largest Direct Response Marketer
We've been engaging with consumers through our distinctive video advertising for over 12 years, now proudly airing through all major broadcasters, across 6 dedicated 24hr channels and throughout online platforms. Our unique business model of product innovation, direct response advertising and multi-channel distribution gives us the speed, reach and flexibility to continue delivering the latest and greatest products direct to our customers.
All of our products have a unique story to tell and we create engaging and entertaining adverts to do just that.
We are continuously working on new creative and advert formats, updating and refining them based on our customers responses and feedback. We are now one of the largest television advertising purchasers in Australasia, investing in over 5000 ads every week.
Our businesses heart is our Direct Response Channel - whether calling our local Call Centre, browsing online or visiting us at an event, our Direct customers get instant access to our promotional offers.
The teams supporting the Direct Channel are all based in-house, including Customer Service, In-bound Sales and Distribution across New Zealand and Australia, ensuring the best shopping experience is delivered - every time.
The Retail Channel plays a significant role in our engagement with customers.
We recognised many years ago that there was a unique synergy between our video advertising and product recall in store, and that some customers simply prefer a more traditional way of shopping with us.
That's why we now supply all of our best-selling products to the major retail chains in Australia and New Zealand.
- No. 1 DRTV marketer in Australia and New Zealand.
- Over 400 employees.
- Broadcasting over 5000 advertisements per week.
- Our call centre operates 24 hours a day, seven days a week, 365 days a year.
- Over 350,000 customers shop with us every year.